Métis Founder & Consultant, Jordan Louis Christopher Hanna,
came up with the idea of starting Linked Services Ltd. -- a Digital Services Management Agency (DSMA) -- to serve as a bridge between the West, Indigenous and China. Following a series of difficult delegation meetings between Chinese and Canadian companies, it was obvious that company representatives were struggling to communicate the value of their business to Chinese investors, potential clients, and distributors, resulting in awkward sales presentations and subsequent unrealized business deals, missed sales, investment opportunities and profit; this scenario prompted Jordan to launch his own trade mission to China, where he would work, travel and live as an expatriate. He also taught English at international schools as well as coach youth basketball camps in Shanghai.
While interning at Chinese digital marketing firms in Shanghai, Jordan attended international expo conferences and meetings with global marketing teams, eventually building strategic partnerships with the best local Chinese marketing experts and agencies based in Beijing, Shanghai, Shenzhen, Taiwan, France, Russia, and the UK.
Linked Services Ltd. is made up of a wider group of marketing specialists who are well-versed in Indigenous, Western and Chinese cultures. We manage the entire process so our clients don't need to hire specialized teams and can focus on what they do best; we work to first identify the needs and goals in a brand discovery of the organizations we work with to then design campaigns to fit the personas consumers' interests with products or services businesses/ organizations have to offer with the Chinese consumers that represent the best ROI. We also have deployed the technology ourselves to help businesses easily integrate making it easier to engage with more customers in the region via our Canada Life Shop Mini Program.
"We have been a multi-cultural team right from the start which has allowed us to know how to manage two very different points of view to get the best of both and be more efficient. East, the West and Indigenous values have been combined in our company to obtain the best blend.
We recognize that breaking into another market can be uncertain and a difficult decision, especially one as foreign as China; Linked acts like a bridge and a guide for firms wanting to sell to Chinese consumers locally in Canada with the prospect of selling into China. We handle everything so that our clients may concentrate on what they do best. While ensuring that our client's objectives are realized and their ROI is maximized. We also stay on top of the latest marketing trends in China so you don't have to."