AIGUEMARINE is an
international travel agency which provides luxury customized trips. The agency creates tailor-made travel itineraries which fit their customers' scheduled and budgets. Their team of trip designers organize journeys throughout Europe for customers coming from all around the world. The agency has a lot of experience with Chinese High Net Worth Individuals and is undoubtedly one of the most recognized actors in the luxury travel industry.
Aiguemarine founders built up their company with a clear target in mind, reaching the wealthy outbound Chinese travellers, and getting a part of the US $160bn they are spending every year.
However, as they were starting from scratch, with a vague knowledge of the partner of developing, and managing their communication. Indeed, if it's well known that the country is offering great opportunities for travel agencies, it is also the most competitive market, with local specificities and a different mindset and China-only digital platforms.
We started by building a strong digital presence on Baidu through an SEO campaign, and travel forums, with the creation of high-quality localized content.
SEO Campaign with Top Results on Baidu
E-Reputation through Forums and Travel Blogs
Localized Quality Content
Chinese Social Media Management