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CONTEXT
NIK YANG is Asia - Pacific distributor of well-known European equipment such as SOTAX CAMAG and provides laboratory automation solutions such as sample preparation and dry blood spot (dry matrix point) extraction to effectively promote efficiency and accurate experimental results (such as consistency evaluation, bio-equivalence evaluation).
Our Approach
After analyzing the situation, we tailored a proposal for the brand to create more professional content on WeChat, forums or PR in order to cultivate more leads online. Also, to do branding of Nik Yang, a WeChat official account is a must.
Our Solutions
Social Media Promotion
PR/ Forum
SEO/ SEM Campaign
Lead Generation
Our Results
With the deep insights of Chinese consumers we have curated over the years, we suggested the best marketing xchannel decisions for Nik Yang to promote in China, and with the localized content on Chinese industry favored platform there we lots of leads generated.
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20+
LEADS MONTH
10 000+
FOLLOWERS
1ST PAGE
BAIDU
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