Balance, an Australian water brand, has chosen our agency to promote their unique product in China. With the growing concern about health and the reputation of tap water in the country, Balance offers a refreshing solution infused with local flora. Our main challenge is to market the brand effectively, not just the product, to both Chinese consumers and distributors. We are focusing on building e-reputation and visibility by establishing a presence on popular Chinese social media platforms like WeChat and Weibo, as well as optimizing their ranking on Baidu through PR, Q&A, and a Baike account.