BEACH HOUSE COLLECTION is one of the most famous destinations in the Maldives; however in 2015, the "Noodle Crisis" started, and impacted all the region; this bad buzz began when the majority of hotels decide to remove the kettles from the rooms. Chinese fought back by boycotting the destination, and bookings dropped dramatically. Beach House Maldives contacted our agency to save their season.
Customized Chinese holidays are now on the rise and represent great opportunities for luxury destinations around the world.
However, facing a fierce competition and a boycott by the "Noodle Crisis" we accepted the challenge and rebuild a full online reputation strategy, managed a KOL and successful SEO campaign.
SEO Campaign with Top Results on Baidu
Online Reputation through Forums & Travel Blogs
Social Media Management