CONTEXT
BELT provides sophisticated proprietary state-of-the-art technology and unique innovating manufacturing processes developed throughout many years of experience all over the world. BELT Technologies Inc, designs each product to customers precise specifications with optimal results.
Our Approach
Our team met with management of BELT Technology in order to understand the positioning they intend to adopt when entering the Chinese market. Once this preliminary step was completed, we crafted a strategy to improve the company's visibility among the Chinese consumers.
Our Solutions
Promoting BELT Technology in China was a tough task due to its innovative nature and the market's slow adoption. To overcome this, we prioritized building a strong online reputation by highlighting eco-friendliness to attract and engage Chinese consumers. Our content strategy involved creating impactful posts and visuals to forge emotional connections with users.
SIGNIFICANTLY
IMPROVED
REPUTATION
1ST PAGE
BAIDU
Our Results
Our strategy to build technology reputation worked very well. In only one month of campaigning the company gained a strong visibility.