The Brand & Campaign Context
Red Bull Retail Travel wanted to promote Red Bull among Chinese Tourists in Thailand. They want to increase the consumption of Red Bull during their Trip in Thailand, and other parts of the world. 9Million of Chinese travellers went to Thailand every year, and it is strategic to retail travel Brands to target this specific segment of Consumers. Red Bull Contacted Linked partners to communicate only to the Chinese Tourists.
50 main travel Media publish articles: 100 000 exposure
100 Conversation on Forums creating 15 000 engagements: 120 000 Exposure
20 famous Influencers on Travel speak about Red Bull in Thailand: Exposure 250 000exposure
20 Baidu Position for products recommendation when travelling to Thailand