Shanghai Logo.png
redbull-600x600.png
Red Bull
Case Study

The Brand & Campaign Context

Red Bull Retail Travel wanted to promote Red Bull among Chinese Tourists in Thailand. They want to increase the consumption of Red Bull during their Trip in Thailand, and other parts of the world. 9Million of Chinese travellers went to Thailand every year, and it is strategic to retail travel Brands to target this specific segment of Consumers. Red Bull Contacted Linked partners to communicate only to the Chinese Tourists.

OUR MISSION

icon_promotion-1-150x150.png
Communication
icon_digital-campaign-1-150x150.png
Buzz
icon_affiliate-150x150.png
Attract customers
RESULTS
bullseye-flat.png

50 main travel Media publish articles: 100 000 exposure

031-love-150x150.png

100 Conversation on Forums creating 15 000 engagements: 120 000 Exposure

rocketshipicon.png

20 famous Influencers on Travel speak about Red Bull in Thailand: Exposure 250 000exposure

trophy-150x150 (1).png

20 Baidu Position for products recommendation when travelling to Thailand