THE REVIEW

China Brand Manager, Food Production Company, Kelvin Bin

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Other industry

501-1,000 Employees

China

Online Review 

Verified

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Feedback summary:

Follower volume has increased by 10% on Weibo and 6% on WeChat for every month since the beginning of 2019. The paired agency communicates effectively with brand owners to create content.

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Project summary:

Gentlemen Marketing Agency provides ongoing digital marketing for a food production company. They primarily focus on social marketing, brand reputation management, and cross-marketing with other brands.

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Social Media Marketing

$50,000 to $199,999

Jan. 2019 - Ongoing

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THE REVIEW

"They carefully listen to the brand owner and help find solutions in accordance with the client's requirements."

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BACKGROUND

Please describe your company and your position there.

I am China Brand manager for the No.1 vegetable oil and condiment brand of a food production company.

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OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linked Digital Partnered Agency?

• Social marketing development through the platforms as Wechat, Weibo, different website to increase the brand reputation and awareness in China.

• KOL communication

• Cross digital marketing with other brands

• brand reputation monitor

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What were your goals for this project?

• to increase the reputation and awareness of brand on social media through Weibo and Wechat's posts.

• more interactivities with followers and consumers to present or have a shoot on our products, more royalty projects offered to consumers

• The numbers of followers should be kept to increase in monthly

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SOLUTION

How did you select this vendor?

our requirements to select a vendor:

• Located in local as Shanghai,China

• The vendor should already working with western food brand, especially the French cuisine and also Chinese.

• many years experiences on social media marketing in China with professional skills in this domain

• Easy to communicate, pay attention on details, active and creative

• Care of actual news in daily

• Medium size

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Describe the scope of their work in detail.

• Help to manage the brand owner's social media account as Weibo & Wechat

• Create communication plan in monthly with qualitative posts

• KOL communication plan

• Special events & Digital PR events

• Digital live projects linked with E-commerce platforms

• Brand marketing monitor

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What was the team composition?

1 managers + 1 team leader + 1 operator

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RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The numbers of followers kept to increase 10% in Weibo and 6% in Wechat every month from Jannuary 2019. Easier to find our brand and products through searching engines. Through some KOL or live digital events, the sales increased at leat 50% for each session.

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How effective was the workflow between your team and theirs?

I worked with the Linked team as we are the colleagues of 1 company, the communication is very easy and effective no matter through bu phone or communication APP or the meeting face to face (as we are in same cities). Furthermore, The English or Chinese are both good.

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What did you find most impressive about this company?

• The paired team is very professional on social media development

• super active on communication with brand owner

• creative on design, copywriter in local language

• They carefully listen to the brand owner and help find solutions in accordance with the client's requirements.

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Are there any areas for improvement?

• The agency is very creative but I think that could add more technics into posts to increase the interactivity with followers.