ITAL DESIGN is one of the world's leading companies in the provision of development services for the automotive industry. They provide a wide range of services dedicated to the development of new vehicles and industrial products, from styling to engineering and from prototype manufacturing to testing and validation.
We first arranged the meeting with Ital Design at our office in Shanghai to gain a clear insight and specific ideas of their short-term to long-term goals with China. Then, we made a comprehensive China digital plan for them to effectively have more presence in the Chinese digital realm. Also, they healthily and steadily grow their visibility on Chinese search engines.
As an Itialian vehicle design and service company, to attract a Chinese target group, you need to be an authentic brand in China. Thus, we built up a social media matrix with an e-reputation and SEO campaign to increase awareness of the brand, and build an authentic brand image at the same time. By holding several events with industry KOL's to create more impressions and its e-reputation.
We set up an official account for the company on the most popular social media platforms in China - WeChat and Weibo. Followers incrased sharly and quickly and had high engagement on social media by leveragin industry KOL events to draw more followers, positive word of mouth and more engagement. Excellent results of Baidu SEO and selected keywords on result on the 1st page.