Mel Science was founded in 2015, is based in London, UK, and its annual revenues arrived at $12 million in the last year. Mel Science aims to provide lively and effective science experiment kits for children. The full range of products is developed by a team that includes eight PhDs and four Science Olympiads, winners. The targeted market of Mel science is quite new in China, which leads to higher difficulties to promote. In order to have a deeper understanding of Mel science, Linked partners had several meetings with their executive team. As a result, Linked partners focused on improving e-reputation, creating a brand image in the Chinese market, and hence increasing brand awareness.