top of page
Oak Berry
Shanghai Logo.png
Oakberry
Case Study
oakberry-logo.png

OUR MISSION FOR OAKBERRY

Tencent-Wechat.jpeg
WeChat
weibo-italia-verified-account-600x412.jpeg
Weibo
icon_affiliate-150x150.png
PR
icon_mobile-app-150x150.png
Q&A
trophy-150x150 (1).png
Baidu SEO
TikTok Douyin.jpeg
Offline Store Material

The Brand & Campaign Context - Oakberry is a "health" fast food franchise that sells popular Super Food Açai bowls.

Oakberry Franchise already has 200 stores all over the world and contacted Linked partners looking to expand in China. The challenge of Oakberry in China was double: Show the potential of the Brand but also introduce their bowls to Chinese consumers. Getting started in a dynamic city like Shanghai was a great move as people are moving toward a more healthy lifestyle but are not ready yet to give up on snacking. An omnichannel strategy was the best option for Oakberry to gain both brand awareness and improve its reputation.

RESULTS - Ongoing Project
Tencent-Wechat.jpeg

WeChat: in 1 one month 4 posts + 300 articles share. Massive group chat share= +100 views on the official account

weibo-italia-verified-account-600x412.jpeg

Weibo: Gradual followers base growth and increasing exposure with always more engagement

trophy-150x150 (1).png

Weibo Contest and Lucky draw are getting +120K exposure per post

icon_promotion-1-150x150.png

Baidu SEO: 5 out of 10 chosen keywords rank on page 1 of Baidu. The website is indexed.

icon_marketing-1-150x150.png

Creative part for Offline store:  Menu/ Wall design/Posters/Business Card

010-growth-150x150.png

PR+ Q&A: Ranking on page 1 of Baidu increasing both brand exposure and awareness

004-ecommerce-150x150.png

Offline and Online Marketing resulted in an increase in organic reviews on dianping.

bottom of page