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Context
Oakberry is a "health" fast food franchise that sells popular Super Food Açai bowls.Oakberry Franchise already has 200 stores all over the world and contacted Linked partners looking to expand in China. The challenge of Oakberry in China was double: Show the potential of the Brand but also introduce their bowls to Chinese consumers. Getting started in a dynamic city like Shanghai was a great move as people are moving toward a more healthy lifestyle but are not ready yet to give up on snacking. An omnichannel strategy was the best option for Oakberry to gain both brand awareness and improve its reputation.
Our Approach
PR
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Baidu SEO
Offline Store Material
Q&A
Our Actions
Once the objectives were set, our experts created a Chinese website to serve OakBerry control's purposes. We recognized that in order to effectively position the company at the high end of the market and become educated on the company's products in Chinese.
RESULTS - Ongoing Project
WeChat: in 1 one month 4 posts + 300 articles share. Massive group chat share= +100 views on the official account
Weibo: Gradual followers base growth and increasing exposure with always more engagement
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Weibo Contest and Lucky draw are getting +120K exposure per post
Baidu SEO: 5 out of 10 chosen keywords rank on page 1 of Baidu. The website is indexed.
Creative part for Offline store: Menu/ Wall design/Posters/Business Card
PR+ Q&A: Ranking on page 1 of Baidu increasing both brand exposure and awareness
Offline and Online Marketing resulted in an increase in organic reviews on dianping.