CONTROL is Based in Utah with offices in New York; England; Shanghai; Control4 develops smart home automation systems to control lighting, entertainment, security, energy, and other connected devices. The company develops a branded line of products and services to control home lighting, multi-room audio, and HVAC systems that utilize communication protocols such as ZigBee, Wi-fi, Bluetooth, and Z-Wave.
Since the company was already present in China, the preliminary meetings that were held between the company's marketing department and our partners were mainly held between the company's marketing department and our partners were mainly focussed around analyzing the needs and targeted for future growth. More specifically, Control4 asked our group to help them increase their company visibility by a social media and e-reputation campaign.
The task with Control4 was really interesting as we engaged in a social media camapign with the aim of improving the visibility of the company on Chinese social media. We also created a WeChat e-brochure for more engagement.
Our effort is to build a strong media communications plan and improve visibility. After only a few weeks of campaigning, more than 50 contents have been created on the company's product on social media. This had the effect of showcasing the company's products and services, as well as informing better the customer about the features and benefits of the products offered by the company.