The Chinese market offers great business opportunities due to its rapid economic growth and huge market potential; however it has its fair share of challenges, ranging from inadequate market information, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partner and cultural differences etc. We identified and simplified these challenges with the client.
PORCELANOSA GROUP is one of the most important ceramics manufacturers in the world, offering furniture, kitchen and bath items, with over 970 stores in 150 countries. Production diversification has played a key role in the growth of a business group that started off with the production of a single product: ceramic tiles. Today, the group's eight companies offer a wide product range that includes kitchen and bathroom equipment as well as state-of-the-art building solutions for contemporary architecture.
ON KEY MAGAZINES
We increased the brand awareness by leveraging the popular social media platform WeChat. In terms of localized content, we magnetized more followers who interests aligned with the brand and engaged in the content. By forwarding followers to groups and sharing, the brand gained awareness at a steady organic rate.