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E-commerce Strategies for Post-pandemic Retail Sales

Updated: Mar 11

The estimates are in, and analysts anticipate a surge in consumer spending in the post-pandemic period. Consumers are reverting to pre-pandemic habits and routines as vaccination efforts increase and lockdown restrictions are removed in more and more places. Are you prepared to meet your clients in the aftermath of a pandemic? To get you started, here are four eCommerce strategies.

Offline Interaction

Consumers are expected to flock to brick-and-mortar stores. Simultaneously, the epidemic growth of eCommerce means that customers are more accustomed than ever to discovering and learning about products through online channels. As a result, the predicted increase in brick-and-mortar visits in the post-pandemic era will also mean an increase in visitors to your online store. To bridge the gap now is an excellent opportunity to fine-tune and update your product pages with detailed descriptions and eye-catching graphics. To differentiate themselves from brick-and-mortar competitors, it is especially important for firms that solely operate online to maintain their website. To achieve success, organizations should strive for a consistent consumer experience across all portals — both online and in-store.

Online Presence

With projections of a 25-40% increase in eCommerce penetration, there's no doubt that digital channels must appeal to current consumers. Nowadays, that entails utilizing agile, adaptable technology that responds to particular client needs as well as making the most of new marketing strategies. By introducing mobile shopping apps and chatbots that aid with product and purchasing selections, an increasing number of firms are expanding their online presence and enriching the experience for site visitors. The goal is to provide your shopper with a seamless and engaging omnichannel trip that is accessible, efficient, and convenient. If your store has a physical location, the consumer journey should be seamless between digital and physical channels.

Fast and Affordable Shipping

During the epidemic, supply chain and logistics issues sometimes caused customer orders to be late or unfulfilled. The COVID-19 scenario was unprecedented, and many customers were understanding – but this is quickly changing. As businesses recover and resume normal operations, the pandemic no longer serves as a valid excuse for late delivery. Geographical proximity has simply become less important to many buyers, and the epidemic growth of eCommerce has contributed to making the delivery the cornerstone of the consumer experience. Businesses, if they haven't already, should consider ways to decrease the time between the buyer hitting "Buy" and opening that package at home. If free shipping is not an option, shipping fees should be clear and reasonable.

Companies must also prepare for the increased customer preference for making online purchases and picking up in-store or curbside. Indeed, 37% of consumers indicate they want to do more of this in the future. This could imply investigating last-mile approaches such as dark storefronts. By leveraging their stores as fulfilment facilities, major retailers such as Best Buy and Kol's are already capitalizing on the change and their existing resources.

Social Media as a Primary Engagement Strategy

Even before COVID-19, the usage of social media for brand involvement was on the rise, but the pandemic intensified and expedited the demand. Businesses are experimenting with new types of virtual engagement and employing social media marketing in order to extend their brand beyond traditional sales platforms and into the social arena. It’s an excellent way to reach existing customers, get feedback, share promotions, communicate values and brand image – and direct customers back to your sales portals. If your company isn't already using these channels, now is an excellent moment to start because social media networks reward presence and regularity.

Linked Digital services offer a range of marketing services to businesses that can help you prepare for the post-pandemic period. To learn more about our service offerings, click Get in touch with Linked to get started!

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