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  • Writer's pictureNWITC


Updated: Jun 30, 2023


❓What is Sina Weibo❓

Sina Weibo is a Chinese social media platform with over 445 million monthly active users. It became the first company in China to surpass US$30 billion market valuation, which was an impressive feat considering how little time it took for Sina Weibo (新浪微博) to become so successful. Sina Weibo launched on 14 August 2009 and has been one of the biggest success stories this decade given its enormous growth rate as well as staggering user numbers since its launch date.

❓Why should I have a marketing strategy on Weibo❓

Weibo has been around since 2007 and is part of the Chinese netizen’s social media routine. It might not be as popular as it was once, but good commercial content on Weibo can be a lot more impactful than on WeChat. With Weibo, it is easy to share and get viral. It is an open social media, everyone can see everything and comments everywhere which encourages people to comment and engage between them and with the brand. It is a must for many industries because people still refer to Weibo to evaluate a brand's credibility. So if you are in B2C especially, do not skip this step.

❓Is Weibo a popular social media in China❓

In terms of popularity, compare Weibo to Facebook. It is one of the oldest Chinese social networks. If people criticize Weibo, everyone still uses it every day. It’s a great platform for brands to communicate with their followers. A post can easily go viral the same way it does on Twitter. The best way to be present in the Chinese market would be to create both an official WeChat and Weibo account and then research the appropriate existing Chinese platforms that can meet your needs.

❓How to use Weibo for a marketing strategy in China❓

1️⃣ Create an official verified account in order to create your product offering on the platform.

2️⃣ Create a digital marketing strategy by creating original content to reach your target.

3️⃣ Use this content to inspire your community with new ideas and trends.

4️⃣ Grow your blog and posts using other bloggers and KOLs to build engagement.

5️⃣ Increase your visibility by showing your presence: be active, visible and patient for your customers.

Don't forget to subscribe for weekly China updates and to learn more about other top Chinese preferred marketing APPs like Weibo.

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