Portrait of Smiling Man

THE REVIEWER

Head of Digital Marketing, Cardo Systems LTD, Boaz Giller

"Cardo Systems is the world’s market leader in Bluetooth, DMC, and entertainment systems for motorcycle riders. I'm the company's head of Digital Marketing. We needed a professional team to help us run our Digital efforts in the Chinese market, succeeding in penetrating the Chinese market and establishing an online presence.

 

"We are working with a dedicated team that is there for us and making sure that everything is running smoothly. So far, it seems like our brand is getting stronger in the Chinese market, so we are pleased. I was very impressed that even though there are cultural differences they get us. They understand us, our KPIs, and our brand's tone of voice."

THE REVIEW JUN 24, 2020

The client submitted this review online.

Head of Digital Marketing, Cardo Systems LTD, Boaz Giller

THE PROJECT

Digital Marketing for Motorcycle Equipment Company

 

Consumer Products

51-200 Employees

Israel

Online Review Verified

Digital Marketing

Confidential

Project length

July 2019 - Ongoing

Project summary:

Provide Chinese marketing services for a motorcycle equipment company. The team was also responsible for coordinating website maintenance and social media marketing focusing on the Chinese market.

BACKGROUND

Please describe your company and your position there.

Cardo Systems is the world’s market leader in Bluetooth, DMC, and entertainment systems for motorcycle riders. I'm the company's head of Digital Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire them?

We needed a professional team to help us run our digital efforts in the Chinese market.

What were your goals for this project?

Succeeding in penetrating the Chinese market and establishing an online presence.

SOLUTION

How did you select this vendor?

Linked connected us and arranged for meetings, both on and offline. We saw their experience, passion, and plans and we were happy to move on. Plus they're service fees are minimal for the service we received". 

Describe the scope of their work in detail.

"Facilitating website hosting maintenance, social media management, campaign planning, influencers, and KOL management."

What was the team composition?

"We are working with a dedicated team at Linked that is there for us and making sure that everything is running smoothly."

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

"So far, it seems like our brand is getting stronger in the Chinese market, so we are pleased."

How effective was the workflow between your team and theirs?

"Very effective, we are pleased."

What did you find most impressive about this company?

"I was very impressed that even though there are cultural differences they get us. They understand us, our KPIs, and our brand's tone of voice."

Are there any areas for improvement?

"Maybe have a monthly meeting and a report, but this is something that they will be happy to do if we'll ask them to."

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