LITTLE RED BOOK AGENCY
USE LITTLE RED BOOK (XIAO HONG SHU) TO PROMOTE YOUR BRAND WITH LOCAL CHINESE AND BUILD A STRONG SOCIAL MEDIA STRATEGY
OUR LITTLE RED BOOK MARKETING SERVICES
Launched in 2013, it has 0.3 billion registered users and 100 million monthly active users. +60% of the users are women between 18 and 35 from 1st-tier cities. The best-selling category is cosmetics. Clothing is getting more popular. Ask us about our app's Xiao Hong Shu Guide!
We maintain an officially registered account for localized marketing as well as selling into China account registration.
We build your marketing campaigns and create the buzz and bring your brand the awareness it needs to kick up your sales.
Store, content, community… We manage it all for you, following your guideline
Monthly report on campaigns results & directions to take next. You always know what’s going on & can step in at any time.
OUR LITTLE RED CASE STUDIES FOR CHINA
Here are some businesses that worked with us to set up their online presence in China with a strong e-commerce strategy.
MORE ABOUT OUR LITTLE RED BOOK SERVICES
OPEN A LITTLE RED BOOK OFFICIAL
The very first step is to register in the Little Red Book’s system (小红书入驻平台) as a merchant or a company. Registering on the app can be somewhat complicated, lots of paperwork has to be done … in Chinese. After registering, you’ll need to wait for approbation before you can start publishing or selling as an official. If you want to avoid paperwork and doing mistakes that would probably cost you your place on the platform, hiring a xiaohongshu agency that knows the system is probably the safest and fastest option for you.
RED ACCOUNT MANAGEMENT
Because Xiaohongshu is a social app as well as an e-commerce platform there is a necessity for fresh, regular and reliable content. Our Chinese team is on top of trends and will create relevant content to make your brand surf on the buzz or become the buzz. If you are a seller your products will be listed following the code of e-commerce in China and Little Red Book regulations. To build the hype around your brand as well as manage the reactions around your campaigns, a community manager will be assigned to your project. He/she will make certain that any negative reaction is being handled properly while keeping the integrity of your brand identity.
MARKETING CAMPAIGN ON RED
Xiao hong shu has become one of the best places for KOL campaigns. It has been built around reviewing and a lot of KOL and influencers have flourished on the platform. We have a KOL-dedicated team that will run cost-efficient KOL campaigns for you. It's possible because of our partnerships with various Chinese influencers and our expertise. These campaigns can take different forms: reviews, live streams, short videos, banners, etc. When it comes to e-commerce, as your Xiao hong shu agency, we will help you develop promotional campaigns following the Chinese holidays and busy periods. We make you take part in the RED store promotional activities.
FREE DIGITAL CONSULTATION
Are you having trouble navigating the world of digital marketing? Speak with one of our website experts regarding your project. We will get back to you within 24 hours. Call us today for a no-obligation digital consultation.
WHAT CAN YOU EXPECT FROM WORKING WITH US?
Store & Website Visits
connect with nearby customers & shoppers
turn visibility into sales
understand your results
we're available when you need us
campaigns built to win
100% focused on search
XIAO HONG SHU (LITTLE RED BOOK)- FAQ
WHAT IS THE LITTLE RED BOOK APP?
Chinese consumers tend not to trust official sources but other consumers instead. Little Red Book is based on user-generated content or word of mouth. The core of the content is products rating via shopping notes. The perfect environment for KOL marketing.
WHY US LITTLE RED BOOK APP?
Launched in 2013, it has 0.3 billion registered users and 100 million monthly active users. Most of them are women between 18 and 35 years old from 1st-tier cities. Ask us about our app's Xiao hong shu Guide
CAN BRANDS SELL ON LITTLE RED BOOK APP?
Xiaohongshu also has an e-commerce section. Companies or merchants who have formed a partnership with the platform can sell their products online. Like Tmall or JD in China, Xiaohongshu is known to sell authentic products.
WHAT IS THE BEST SELLER CATEGORY ON LITTEL RED BOOK?
+60% of the users are women between 18 and 35 from 1st-tier cities. The best-selling category is cosmetics. Clothing is getting more popular.
WHAT SELLING OPTIONS DO I HAVE?
Have your own store or sell as a third party. Each of them has its benefits and the little red book is less expensive than the market leader (Tmall/JD) and the requirements are not as high.
IS LITTLE RED BOOK GOOD FOR REPUTATION?
For small brands that need to get visibility, the app is a good start. It offers a good base to create a community, and contrary to WeChat is an open social media.
WHAT ALTERNATIVES ARE THERE TO TMALL?
There is a bunch and with a good marketing strategy, you can succeed on each of them without spending the millions you would spend on Tmall. For instance, Pinduoduo is now the biggest e-commerce platform in China but the requirements to get in as well as the fees are a lot more affordable for small to mid-size companies that wish to enter the Chinese market. If you are in Cosmetics, Xiaohongshu is the place to be with 80% of its user being women from 1st and et2nd tiers city and a taste for high-end products.
Vip, Kaola, Taobao, WeChat are also good alternatives to Tmall, the choice of platform will depend on your project, goals, and budget.
WHAT IS CROSS BORDER ECOMMERCE?
Cross-border e-commerce in China is fascinating because it allows international companies to sell their products, such as clothes and electronics; at preferential duty rates to Chinese consumers. They are able to do this through platforms like Tmall Global or Kaola without having a license for operating business within the country itself.