FIL Control is the world wide specialist of devices & spare parts for the textile industry. FIL Control develops and produces equipment for textile machinery. Their main products are: Electronic equipment to control the textile yarn (presence, quality and protection) on different technologies to allow an excellent answer to customer needs.
Meetings between our partners, the CEO and the head of communications were held in order to understand their needs and expectations with respect to the Chinese market. Afterwards, we developed a marketing strategy intended to establish a strong e-reputation, SEO campaign and create a Chinese website for the company.
Once the objectives were set, our experts created a Chinese website to serve FIL control's purposes. We recognized that in order to effectively position the compnay at the high end of the market, we have to launch the SEO campaign for customers to go to FIL's website and become educated on the company's products in Chinese.