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SPORT MARKETING 

TOP MARKETING SOLUTIONS TO PROMOTE YOUR SPORTS BRAND WITH CHINESE AUDIENCES AND CONSUMERS

OUR MARKETING SOLUTIONS FOR SPORTS BRANDS
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Consulting

We will help you to get a piece of Chinese Sport Industry.

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Sponsoring & Relation

We look for potential donors who can sponsor your team for a long or short term.

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Personal branding for players

We help you to market yourself to your fans.

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Community management

A well-managed social media account can lead target fans

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PR & Media Agency

Management of the image of your Sport club and answers to the questions asked by the users on the forums.

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Event promotion

The event is part of sport’ overarching strategy and we organize it for you.

MORE ABOUT OUR SOLUTION FOR SPORT BRANDS & PROFESSIONALS.

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The Chinese market - IN A CONNECTED COUNTRY, YOU NEED DIGITAL MARKETING SOLUTIONS

China is the market everyone wants a piece of. With over 1.5 billion people, you must start to think big because your new target is here. But, entering the market doesn’t mean that you will just start raining money. Chinese consumers are submerged by a lot of foreign businesses that want them. To get a piece of the pie, you have to come in with a meticulously researched plan. No one is saying it’s easy, but any demographics report will tell you how much your bottom line could benefit. Sports are getting more and more popular! Especially running and winter sports. We can see that China hosts more and more marathons (more than 100 every year) and also construct many skiing facilities, boosted by the 2022 Olympic Winter Games that Beijing is going to host. Linked always keeps up with the latest trends!

E-REPUTATION TO DEVELOP YOUR SALES

In China, brand reputation is one of the purchasing criteria for consumers. You must do everything to always have a good image with your Chinese customers. If you lose your reputation, you will lose everything. You need to make sure that you get good feedback for your brand on forums, social media, and other websites. Chinese consumers only trust brands that have good reviews and recommendations from friends or family and on media platforms. Encourage conversation about your brand to grow traffic, great reviews, and referrals. Do not hesitate to hire a digital marketing agency that can help you maintain a good image and avoid all negative comments about your brand.

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SEO ON BAIDU TO GAIN INVISIBILITY

75% of searches in China are done on Baidu. You must have a good ranking on Baidu to be visible. Chinese consumers will only buy brands with good SEO on Baidu. To develop your visibility on Baidu, you can use different marketing solutions such as Pay Per Click (CPC) or Search Engine Marketing (SEM). You can also do SEO. This is the most efficient method but requires more work. You need to create good, shareable content using keywords to increase your web presence to rank higher naturally on search engines.

BRANDING MADE EVERYTHING IN CHINA

Branding in China is one of the most important things. Chinese consumers buy a brand name. They want to buy premium, reputable brands. You need to build a strong image of your brand. In China, the brand name is a way to be easily popular. Make people dream, create a great story around your brand name. This is the key to success in China.

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Trade shows, fairs & exhibitions

Once you have good digital communication, you can go to trade shows and exhibitions in order to present your products and find new business partners. If you have not prepared well for trade fairs with the point mentioned above, don't waste your resources. For positive outcomes, you must already have a strong presence in the market. Bonus: Print your Wechat official account QR code as well as your Wechat Brochure QR code (much better than paper brochures)

FREQUENTLY ASKED QUESTIONS - SPORTS BRAND

What is the most popular sport in China ?

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Sports are becoming more and more popular in China. Sports like Table tennis, badminton, and basketball are some of the most popular sports in China. China is even the largest international market for the NBA with nearly 18% of Chinese athletes who play basketball. But soccer beats them all and is now the most popular sport in China.

What's the best way to sell Chinese sports fans for tickets at events?

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To sell tickets and any kind of food, or beverage products to China fans, you need to adapt to Chinese consumers' digital payment preferences by offering WeChat Pay, Alipay, and Union Pay. You must know their tastes and also attach importance to your packaging; yes, packaging with an impactful and original design can play a large part in your favour. To gain the trust of your Chinese prospects, you will need to build a loyal community through online reputation and visibility. Finally, you must think of the Chinese e-commerce platforms, which are very numerous, to distribute your products to Chinese consumers locally in Canada and China.

How to build a digital strategy for sports market in China?

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  1. SEO ranking on Baidu to be visible before your competitors and build your online reputation

  2. A translated and localized website for China

  3. Design, original and personalized content to differentiate you and mark the consumer

  4. E-commerce / social media platforms such as Pinduoduo, Ele.me, Meituan, Dianping, Xiaohongshu … to distribute your products

  5. Official accounts on WeChat (H5 brochures, mini-programs …) and Weibo.

Should I joined trade fair in China?

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You can, but it is not necessarily cost-efficient. Trade fairs are the most successful when combined with a digital marketing strategy: Wechat H5, a Website in Chinese, and a work on eReputation (especially in pandemic years where fairs go Online)

Does a company need Digital Marketing in China?

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YES! China has become hugely digital in the pasts years. The country and big groups have been investing heavily in technologies and the citizen embarrassing the convenience of Online services from shopping to taking classes to looking for information. If your company does not have an online presence in China, your only solution will be to have Guanxi with powerful peoples that may or may not help your business. If you have a strong network, awesome, for other peoples, using digital marketing will be a lot easier and efficient.