Shay Chen, the founder of flycatcher, is the father of three children. Before turning his attention to toys, he ran two successful technology enterprises. He is very interested in the way his children seamlessly switch between traditional games and digital games. He focuses on the intersection of the two modes and integrates the most advanced technology into products suitable for children. Due to the potential benefits of entering the Chinese market, they needed help not only to develop e-commerce (Tmall) but also promote their brand with parents on Chinese social media platforms such as Weibo and the little red book. On top of social media management, KOLs marketing campaign and PR will run with the aim of growing both Flycatcher visibility and reputation.