ONLY LYON's objective is to build the city of Lyon's international reputation. With its close proximity to Paris, fair climate, natural scenery and heritage architecture. Lyon is probably one of the finest cities in France. However, after the string of violent attacks, France had some difficulties attracting Chinese tourists and Lyon suffered from it. They, therefore, contacted our partners with one goal in mind; reverse the trend by increasing Lyon's reputation and visibility, and get Chinese travellers to come back.
Lyon is one of the most famous cities in France, and we accepted this challenging mission in a glance. We firstly started by reviewing every aspect of the city's online presence , and offered to take over their whole communication. Linked partners managed the social media campaign, created localized content to be distributed to journalists. Integrated Lyon in the most popular Chinese travel forums, and finally regular successful China events.
Online Reputation through Forums & Travel Blogs
Localized Quality Content
Social Media Management