SUNWAY LAGOON located in Sunway Resort City, is Malaysia's premier theme park with over 90 attractions. As Asia's Best Theme Park, it has seen a significant increase in Chinese tourists. To reach more Chinese consumers and enhance customer experiences, Sunway Lagoon aims to redefine its marketing strategy.
Considering the increasing number of Chinese tourists in Malaysia, Sunway Lagoon thinks attracting Chinese tourists is neccessary for future sustainability. To lift their awareness and reputation in the Chinese market, NWITC Group partners trained its marketing efforts by focussing on digital penetration through social media platforms and engaging content by Chinese Key Opinion Leaders (KOL's) to further attract Chinese tourists.
Website And Landing Page Optimization
Social Media Management, Weibo & WeChat
Successful Baidu SEO Campaign
E - PR Campaign
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