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CONTEXT
RHODIA SALVAY is one of the worldwide leaders in the Chemistry Industry. They specialize in fine chemistry, synthetic fibres and polymers which were acquired by the Belgian Solvay Group after a successful tender offer completed in September 2011. The company served the consumer goods, automotive, energy, manufacturing and processes and electronic markets, and had 65 production sites worldwide, four research centres and four joint ventures.
Our Approach
Rhodia Solvay was looking to improve its visibility in the Chinese market. After having analyzed the client's needs as well as the current visibility of the company in China, our experts outlined a plan to boost the RHODIA SOLVAY company awareness in the Chinese market.
Our Solutions
In order to boost the client's visibility in China, we took over and reviewed every aspect of the Chinese side of the company's communications. We managed the PPC campaign and conducted their e-business. We created content to be distributed to journalists with the aim of creating awareness for the company. Furthermore, we also optimized the content for the Chinese search engine and chose the most effective communication channel to publish it.
Results
80,000
EXPOSURE
10 QUALIFIED LEADS
PER WEEK
