The Chinese have become the biggest spenders in global tourism as a record number of overseas travellers from the expanding middle class are taking to the world. The growing number of these travellers is fueling a boom as they have a high demand for scenery, culture and shopping. This was an incredible opportunity for the French hotel because of the surge of these tourists who will need accommodation. Royal Hotel Grenoble wanted to provide better service and up-scale experiences in order to attract more Chinese tourists.