THE REVIEW

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

China Brand Manager, Food Production Company, Kelvin Bin

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Other industry

501-1,000 Employees

China

Online Review 

Verified

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Feedback summary:

Follower volume has increased by 10% on Weibo and 6% on WeChat for every month since the beginning of 2019. The paired agency communicates effectively with brand owners to create content.

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Project summary:

Provide ongoing digital marketing management services for a food production company. The primary focus is on social marketing, brand reputation management, and cross-marketing with other brands.

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Social Media Marketing

$50,000 to $199,999

Jan. 2019 - Ongoing

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THE REVIEW

"They carefully listen to the brand owner and help find solutions in accordance with the client's requirements."

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BACKGROUND

Please describe your company and your position there.

I am China Brand manager for the No.1 vegetable oil and condiment brand of a food production company.

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OPPORTUNITY / CHALLENGE

For what projects/services did your company hire [NWITC Group]?

• Social marketing development through platforms as WeChat, Weibo, different websites to increase the brand reputation and awareness in China.

• KOL communication

• Cross digital marketing with other brands

• brand reputation monitor

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What were your goals for this project?

• to increase the reputation and awareness of the brand on social media through Weibo and WeChat's posts.

• more inter-activities with followers and consumers to present or have a shoot on our products, more royalty projects offered to consumers

• The numbers of followers should be kept to increase in monthly

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SOLUTION

How did you select this vendor?

our requirements to select a vendor:

• Located/ connected in Shanghai, China

• The vendor should already be working with western food brands, especially French cuisine and also Chinese.

• Many years of experience in social media marketing in China with professional skills in this domain

• Easy to communicate, pay attention to details, active and creative

• Care of actual news in daily

• Medium size

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Describe the scope of their work in detail.

• Help to manage the brand owner's social media account as Weibo & WeChat

• Create a communication plan monthly with qualitative posts

• KOL communication plan

• Special events & Digital PR events

• Digital live projects linked with E-commerce platforms

• Brand marketing monitor

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What was the team composition?

1 manager (who managed the communications with) + 1 team leader + 1 operator

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RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The number of followers kept increasing 10% on Weibo and 6% on WeChat every month from January 2019. Easier to find our brand and products through searching engines. Through some KOL or live digital events, the sales increased at least 50% for each session.

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How effective was the workflow between your team and theirs?

I worked directly with the team as we are the colleagues of 1 company, the communication is very easy and effective no matter through but phone or communication APP or the meeting face to face was coordinated easily (as we are in same cities). Furthermore, English and Chinese are both good.

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What did you find most impressive about this company?

• The paired team is very professional in social media development

• super active on communication with the brand owner

• creative on design, copywriter in local language

• They carefully listen to the brand owner and help find solutions in accordance with the client's requirements.

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Are there any areas for improvement?

• The agency is very creative but I think that could add more technics into posts to increase the interactivity with followers.